Customer Centered Selling

Robert Jolles’s Customer Centered Selling Book and Workshop, put to good use by Xerox Corporation’s highly successful staff, outlines a step-by-step technique that teaches anyone who wishes to learn the process of persuasion by reversing the conventional selling process.

Designed in, one, two and three-day formats, these programs are tailored to your company’s specific needs. Each program provides for the combination of the Customer Centered Selling process, client’s real world applications, and multiple small group activities. This allows participants to not only listen, but become actively involved in the material.

This Workshop is based on the Book Customer Centered Selling that provides a systematic approach that prepares the reader to anticipate… and influence behavior. Eight weeks at number one and over 100 weeks on the Business Best Seller list, this book just been released in a 2nd edition and has now been translated in over a dozen languages.